Running a small businesses can be just as rewarding as they can be stressful. Time and money would definitely have to be on top the list of things that are imperative for business owners to get right sooner than later. Identifying Objectives Most of the small businesses fail because the objectives are not well-defined. In […]

Ecommerce Success Tips – Laying down the foundation for a successful Ecommerce Website. Ecommerce has become popular in the recent times such that there is hardly a serious business either large or small that does not have or make use of ecommerce solutions. This is so because ecommerce is not only readily available but is […]

Small Business Digital Marketing: Your Time, Your Money One thing that has remained constant for small businesses is the need to market themselves; and it’s a given that the paradigm has moved more affirmatively than ever before towards digital marketing. This brings to the forefront the question of businesses’ ability to proactively strategise their digital initiatives […]

oThe simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]