Running a small businesses can be just as rewarding as they can be stressful. Time and money would definitely have to be on top the list of things that are imperative for business owners to get right sooner than later. Identifying Objectives Most of the small businesses fail because the objectives are not well-defined. In […]

Ecommerce Success Tips – Laying down the foundation for a successful Ecommerce Website. Ecommerce has become popular in the recent times such that there is hardly a serious business either large or small that does not have or make use of ecommerce solutions. This is so because ecommerce is not only readily available but is […]

Small Business Digital Marketing: Your Time, Your Money One thing that has remained constant for small businesses is the need to market themselves; and it’s a given that the paradigm has moved more affirmatively than ever before towards digital marketing. This brings to the forefront the question of businesses’ ability to proactively strategise their digital initiatives […]

oThe simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]